Tag Archives: nike huaraches

nike huaraches

nike huaraches
nike huaraches

Technology is an important development factor for a sports brand and may even change the brand’s influence in the market. A few days ago, Nike filed a lawsuit with the Massachusetts District Court. Nike stated that there was a patent infringement by Hummer North America and used the company’s Flyknit technology without permission. It is understood that this technology can make shoes light and resilient. Industry analysis believes that the core competition of sports brands lies in the use of technology.nike huaraches, If a large amount of technology is plagiarized, it may affect the sales of the original branded products, resulting in impaired performance. It is understood that before the launch of Flyknit technology, Nike spent more than a decade on research and development. The core of the technology is that a single layer of woven shoe upper can be woven with a single yarn. All the structure and supporting performance design of the sneakers adopt the weaving process. According to “Forbes” report, Nike claims in the pleadings that PUMA “abandoned independent innovation” and used Nike’s technology without permission. The patents involved in the infringement lawsuit include Nike’s Flyknit, Air and Cleat technologies. Among them, Flyknit shoe weaving technology is the most concerned. Because of the introduction of Flyknit technology, Nike’s products lightened about 30 grams of similar products at that time and became a major selling point.